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020 _a9783110543834
_qprint
020 _a9783110543957
_qEPUB
020 _a9783110543827
_qPDF
024 7 _a10.1515/9783110543827
_2doi
035 _a(DE-B1597)9783110543827
035 _a(DE-B1597)481013
035 _a(OCoLC)1280945676
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS058010
_2bisacsh
084 _aonline - DeGruyter
100 1 _aBerger-Grabner, Doris
_eautore
245 1 0 _aStrategic Retail Management and Brand Management :
_bTrends, Tactics, and Examples /
_cDoris Berger-Grabner.
264 1 _aMünchen ;
_aWien :
_bDe Gruyter Oldenbourg,
_c[2021]
264 4 _c©2021
300 _a1 online resource (IX, 447 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aDe Gruyter Studium
505 0 0 _tFrontmatter --
_tPreface --
_tContents --
_tPart One: Strategic retail management --
_tAn overview of strategic retail management --
_t1 Strategic retail management --
_t2 Marketing mix in retailing --
_t3 E-commerce, E-tailing, and digitalization --
_tPart Two: Brand management --
_tAn overview of Brand Management --
_t4 Strategic brand management --
_t5 Branding decisions --
_t6 Brand communication --
_t7 Branding and digitalization --
_tList of References --
_tList of Figures --
_tList of Tables --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThe retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650 4 _aBrand Management.
650 4 _aBranding.
650 4 _aConsumer Behaviour.
650 4 _aE-Tailing.
650 4 _aRetail Marketing.
650 4 _aStrategic Retail Management.
650 7 _aBUSINESS & ECONOMICS / Sales & Selling / Management.
_2bisacsh
653 _aBrand Management.
653 _aBranding and Consumer Behaviour.
653 _aE-Tailing.
653 _aRetail Marketing.
653 _aStrategic Retail Management.
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110543827
856 4 0 _uhttps://www.degruyter.com/isbn/9783110543827
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9783110543827/original
942 _cEB
999 _c239942
_d239942