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_a10.1515/9783110554250 _2doi |
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| 035 | _a(DE-B1597)9783110554250 | ||
| 035 | _a(DE-B1597)482873 | ||
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_aDE-B1597 _beng _cDE-B1597 _erda |
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_aLAN004000 _2bisacsh |
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| 084 | _aonline - DeGruyter | ||
| 245 | 0 | 0 |
_aPublic Relations / _ced. by Chiara Valentini. |
| 264 | 1 |
_aBerlin ; _aBoston : _bDe Gruyter Mouton, _c[2021] |
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| 264 | 4 | _c©2021 | |
| 300 | _a1 online resource (XIV, 642 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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_atext file _bPDF _2rda |
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| 490 | 0 |
_aHandbooks of Communication Science , _x2199-6288 ; _v27 |
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| 505 | 0 | 0 |
_tFrontmatter -- _tPreface to Handbooks of Communication Science series -- _tAcknowledgments -- _tContents -- _tIntroduction -- _t1 Public relations and social influence: Understanding the -- _t roots of a contested profession -- _tPart I – Public Relations: History, Identity and Practice -- _t2 Public relations origins and evolution: A global -- _t perspective -- _t3 Women in public relations: A feminist perspective -- _t4 Public relations and the problems of professional -- _t identity -- _t5 Public relations as a reflective practice -- _t6 Public relations and legitimacy -- _t7 Public relations, power and control -- _tPart II – Core Functions of Public Relations -- _t8 Public relations as media relations -- _t9 Public relations and social media -- _t10 Public relations as image and reputation -- _t management -- _t11 Strategic crisis management: State of the field, -- _t challenges and opportunities -- _t12 Public relations for stakeholder and societal -- _t engagement -- _t13 Social advocacy and public relations: Building -- _t communitas in the public sphere -- _t14 Public relations measurement and evaluation -- _tPart III – Theories of Public Relations -- _t15 The four models of public relations and their research -- _t legacy -- _t16 The Excellence Theory – origins, contribution and -- _t critique -- _t17 Personal influence in public relations -- _t18 Rhetorical theory of public relations -- _t19 Contingency theory of strategic conflict management: -- _t Explicating a “grand” theory of public relations -- _t20 Global public relations: Multi-paradigmatic -- _t perspectives, key approaches and future directions -- _t21 Relationship management: Status and theory -- _t22 Extending the boundaries of public relations through -- _t community-building and organic theories -- _t23 Dialogic theory -- _t24 A conceptual genealogy of the situational theory of -- _t problem solving: Reconceptualizing communication for strategic behavioral -- _t communication management -- _tPart IV – Recent Theorizing in Public Relations -- _t25 The strategic application of social capital theory in -- _t public relations -- _t26 Ideas of public relations in the light of Scandinavian -- _t institutionalism -- _t27 Public relations and Actor-Network Theory -- _t28 Public relations and expectation theory: Introducing -- _t Relationship Expectation Theory (RET) for public relations -- _t29 Public relations and cultural theories -- _t30 Ethical theories and public relations: Global issues and -- _t challenges -- _tAfterwords -- _t31 Critical reflections on the field -- _t32 Mapping public relations theory: Concluding reflections -- _t and future directions -- _tContributors to this volume -- _tIndex |
| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
|
| 520 | _aWhat is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field. | ||
| 530 | _aIssued also in print. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) | |
| 650 | 0 | _aPublic relations. | |
| 650 | 4 | _aKommunikationswissenschaft. | |
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aPublic Relations. | |
| 650 | 4 | _aUnternehmenskommunikation. | |
| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES / Communication Studies. _2bisacsh |
|
| 653 | _aCommunication Studies. | ||
| 653 | _aMarketing. | ||
| 653 | _aPublic Relations. | ||
| 700 | 1 |
_aAldoory, Linda _eautore |
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| 700 | 1 |
_aBartlett, Jennifer _eautore |
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| 700 | 1 |
_aBhalla, Nandini _eautore |
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| 700 | 1 |
_aBourne, Clea _eautore |
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| 700 | 1 |
_aBowen, Shannon A. _eautore |
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| 700 | 1 |
_aCameron, Glen T. _eautore |
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| 700 | 1 |
_aCarroll, Craig E. _eautore |
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| 700 | 1 |
_aChaidaroon, Suwichit _eautore |
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| 700 | 1 |
_aChen, Yi-Ru Regina _eautore |
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| 700 | 1 |
_aChon, Myoung-Gi _eautore |
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| 700 | 1 |
_aCurtin, Patricia A. _eautore |
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| 700 | 1 |
_aDiers-Lawson, Audra _eautore |
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| 700 | 1 |
_aEdwards, Lee _eautore |
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| 700 | 1 |
_aEtter, Michael _eautore |
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| 700 | 1 |
_aFawkes, Johanna _eautore |
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| 700 | 1 |
_aFisher, Jolene _eautore |
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| 700 | 1 |
_aFredriksson, Magnus _eautore |
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| 700 | 1 |
_aGrunig, James E. _eautore |
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| 700 | 1 |
_aHazleton, Vincent _eautore |
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| 700 | 1 |
_aHeath, Robert L. _eautore |
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| 700 | 1 |
_aHolladay, Sherry J. _eautore |
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| 700 | 1 |
_aHung-Baesecke, Chun-Ju Flora _eautore |
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| 700 | 1 |
_aHurst, Bree _eautore |
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| 700 | 1 |
_aIhlen, Øyvind _eautore |
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| 700 | 1 |
_aIvarsson, Sara _eautore |
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| 700 | 1 |
_aJin, Yan _eautore |
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| 700 | 1 |
_aKim, Jeong-Nam _eautore |
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| 700 | 1 |
_aKruckeberg, Dean _eautore |
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| 700 | 1 |
_aLane, Anne _eautore |
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| 700 | 1 |
_aLedingham, John A. _eautore |
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| 700 | 1 |
_aLuoma-aho, Vilma _eautore |
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| 700 | 1 |
_aMacnamara, Jim _eautore |
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| 700 | 1 |
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| 700 | 1 |
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| 700 | 1 |
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| 700 | 1 |
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| 700 | 1 |
_aPang, Augustine _eautore |
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| 700 | 1 |
_aPleil, Thomas _eautore |
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| 700 | 1 |
_aRodríguez-Salcedo, Natalia _eautore |
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| 700 | 1 |
_aRomenti, Stefania _eautore |
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| 700 | 1 |
_aRuler, Betteke van _eautore |
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| 700 | 1 |
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| 700 | 1 |
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| 700 | 1 |
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_aTydings, Emilie _eautore |
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| 700 | 1 |
_aValentini, Chiara _eautore _ecuratore |
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| 700 | 1 |
_aVujnovic, Marina _eautore |
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| 700 | 1 |
_aWatson, Tom _eautore |
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| 700 | 1 |
_aWaymer, Damion _eautore |
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| 700 | 1 |
_aWeaver, C. Kay _eautore |
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| 700 | 1 |
_aWinkler, Peter _eautore |
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| 700 | 1 |
_aZhengye Hou, Jenny _eautore |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://doi.org/10.1515/9783110554250 |
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9783110554250 |
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