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001			241615
003			IT-RoAPU
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008			221201t20212021gw fo d z eng d
020			_a9783110655650 _qprint
020			_a9783110655735 _qEPUB
020			_a9783110659566 _qPDF
024	7		_a10.1515/9783110659566 _2doi
035			_a(DE-B1597)9783110659566
035			_a(DE-B1597)518498
035			_a(OCoLC)1265040828
040			_aDE-B1597 _beng _cDE-B1597 _erda
072		7	_aBUS043000 _2bisacsh
084			_aonline - DeGruyter
245	0	0	_aEthical Approaches to Marketing : _bPositive Contributions to Society / _ced. by Carolyn Strong.
264		1	_aMünchen ; _aWien : _bDe Gruyter Oldenbourg, _c[2021]
264		4	_c©2021
300			_a1 online resource (XIV, 234 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tForeword: Ethical Approaches to Marketing – Positive Contributions to Society -- _tIntroduction -- _tContents -- _t1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- _t2 The Usefulness of the Social Identity Approach to Social Marketing -- _t3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective -- _t4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- _t5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing -- _t6 What People Actually Know about Posthumous Organ Donation -- _t7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption -- _t8 Wielded by a Different Hand: A Framework for Assessing the Ethicality of Social Marketing Behaviour Change Programs -- _t9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations -- _t10 Social Media and Health Promotion -- _t11 Chinese Consumers’ Values and Perspectives of Sustainable Consumption -- _t12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities -- _tConcluding Comment -- _tAbout the Contributors -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aEthical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)
530			_aIssued also in print.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
653			_aSocial marketing.
653			_abusiness ethics.
653			_aethical marketing.
653			_amanaging marketing in society.
653			_asocial and ethical consumerism.
700	1		_aAlsalem, Amani _eautore
700	1		_aBrennan, Linda _eautore
700	1		_aChin, Shinyi _eautore
700	1		_aDietrich, Timo _eautore
700	1		_aFaridhashemi, Amir _eautore
700	1		_aFattori, Giuseppe _eautore
700	1		_aHassan, Louise M. _eautore
700	1		_aHastings, Gerard _eautore
700	1		_aHurley, Erin _eautore
700	1		_aLuu, Nguyen _eautore
700	1		_aMarinetto, Mike _eautore
700	1		_aMcGowan, Miriam _eautore
700	1		_aNoushad, P. K. _eautore
700	1		_aParker, Lukas _eautore
700	1		_aPaul, Justin _eautore
700	1		_aPeattie, Ken _eautore
700	1		_aPhan-Le, Nhat Tram _eautore
700	1		_aRundle-Thiele, Sharyn _eautore
700	1		_aSamuel, Anthony _eautore
700	1		_aSreejesh, S. _eautore
700	1		_aStrong, Carolyn _eautore _ecuratore
700	1		_aThaichon, Park _eautore
700	1		_aVeer, Ekant _eautore
700	1		_aWafa, Sy Nurleyana _eautore
700	1		_aWeaven, Scott _eautore
700	1		_aYau, Amy _eautore
700	1		_aZahrai, Kseniia _eautore
700	1		_aZolbin, Maedeh Ghorbanian _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.1515/9783110659566
856	4	0	_uhttps://www.degruyter.com/isbn/9783110659566
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783110659566/original
942			_cEB
999			_c241615 _d241615