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010 _a2021936709
020 _a9783110760712
_qprint
020 _a9783110723540
_qEPUB
020 _a9783110723519
_qPDF
024 7 _a10.1515/9783110723519
_2doi
035 _a(DE-B1597)9783110723519
035 _a(DE-B1597)571215
035 _a(OCoLC)1266229355
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 0 0 _aHD9999.L852
_bL65 2021
050 4 _aHD9999.L85
_bL65 2021
072 7 _aBUS041000
_2bisacsh
082 0 4 _a338.47
_223
084 _aonline - DeGruyter
100 1 _aLojacono, Gabriella
_eautore
245 1 0 _aResilience of Luxury Companies in Times of Change /
_cGabriella Lojacono, Laura Ru Yun Pan.
264 1 _aBerlin ;
_aBoston :
_bDe Gruyter,
_c[2021]
264 4 _c©2021
300 _a1 online resource (XXII, 314 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tForeword --
_tIntroduction --
_tAcknowledgments --
_tContents --
_t1 The Fundamentals of Luxury --
_t2 Key Strategic Paradoxes in the World of Luxury --
_t3 Old Worlds and New Worlds --
_t4 The Value of Country of Origin --
_t5 The International Spread of Luxury --
_t6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not --
_t7 Sustainability in the Luxury Context --
_t8 New Business Models of the 21st Century --
_tReferences --
_tList of Figures --
_tList of Tables --
_tIndex --
_tAbout the Authors
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aWhy do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)
650 0 _aLuxury goods industry.
650 0 _aOrganizational resilience.
650 4 _aBusiness Models.
650 4 _aDigital Transformation.
650 4 _aLuxussegment.
650 4 _aLuxussektor.
650 4 _aResilienz.
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
653 _aB4I.
653 _aBocconi University.
653 _aBocconi for Innovation.
653 _aBusiness Models.
653 _aDe Gruyter.
653 _aDigital Transformation.
653 _aEMiLUX.
653 _aExecutive Masters in Luxury Management.
653 _aGabriella Lojacono.
653 _aInternational Strategy.
653 _aLaura Ru Yun Pan.
653 _aLuxury Management.
653 _aMBA.
653 _aResilience.
653 _aSDA Bocconi School of Management.
653 _aexecutive students.
653 _aluxury brand change.
653 _aluxury brand resillience.
653 _aluxury brand strategy.
653 _aluxury brand streategies.
653 _aluxury brand.
653 _aluxury brands.
653 _amasters students.
653 _aresillience of luxury brands.
653 _aresillience of luxury companies.
700 1 _aRu Yun Pan, Laura
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110723519
856 4 0 _uhttps://www.degruyter.com/isbn/9783110723519
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9783110723519/original
942 _cEB
999 _c242667
_d242667