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| 001 | 242845 | ||
| 003 | IT-RoAPU | ||
| 005 | 20221215000014.0 | ||
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| 007 | cr || |||||||| | ||
| 008 | 221201t20212021gw fo d z eng d | ||
| 020 |
_a9783110736953 _qprint |
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| 020 |
_a9783110732399 _qEPUB |
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| 020 |
_a9783110732375 _qPDF |
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| 024 | 7 |
_a10.1515/9783110732375 _2doi |
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| 035 | _a(DE-B1597)9783110732375 | ||
| 035 | _a(DE-B1597)574173 | ||
| 035 | _a(OCoLC)1280944865 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 072 | 7 |
_aHIS054000 _2bisacsh |
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| 084 | _aonline - DeGruyter | ||
| 100 | 1 |
_aErker, Paul _eautore |
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| 245 | 1 | 0 |
_a150 Years Continental : _bThe Skill of Transformation / _cPaul Erker, Nils Fehlhaber. |
| 264 | 1 |
_aMünchen ; _aWien : _bDe Gruyter Oldenbourg, _c[2021] |
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| 264 | 4 | _c©2021 | |
| 300 | _a1 online resource (VIII, 379 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | 0 |
_tFrontmatter -- _tContent -- _t1 Anniversary dates and transformation phases in the company’s history -- _t2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History -- _t3 The People of Continental Identities and Interests in Times of Upheaval in the Working World -- _t4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material -- _t5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio -- _t6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market -- _t7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History -- _t8 Continental as a Global Company The Long Road Toward Internationalization -- _t9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company -- _tAnnex -- _tImage credits |
| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
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| 520 | _aSuccess and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility. | ||
| 530 | _aIssued also in print. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) | |
| 650 | 7 |
_aHISTORY / Social History. _2bisacsh |
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| 700 | 1 |
_aFehlhaber, Nils _eautore |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://doi.org/10.1515/9783110732375 |
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9783110732375 |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783110732375/original |
| 942 | _cEB | ||
| 999 |
_c242845 _d242845 |
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