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001 246914
003 IT-RoAPU
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006 m|||||o||d||||||||
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008 230228t20121993gw fo d z eng d
020 _a9783110134919
_qprint
020 _a9783110854732
_qPDF
024 7 _a10.1515/9783110854732
_2doi
035 _a(DE-B1597)9783110854732
035 _a(DE-B1597)55429
035 _a(OCoLC)979692424
040 _aDE-B1597
_beng
_cDE-B1597
_erda
050 4 _aP99 ǂb .H635 1993eb
072 7 _aLAN009000
_2bisacsh
082 0 4 _a302.2
084 _aonline - DeGruyter
100 1 _aHolbrook, Morris B.
_eautore
245 1 4 _aThe Semiotics of Consumption :
_bInterpreting Symbolic Consumer Behavior in Popular Culture and Works of Art /
_cElizabeth C. Hirschman, Morris B. Holbrook.
250 _aReprint 2011
264 1 _aBerlin ;
_aBoston :
_bDe Gruyter Mouton,
_c[2012]
264 4 _c©1993
300 _a1 online resource (365 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aApproaches to Semiotics [AS] ,
_x0066-5576 ;
_v110
505 0 0 _tI-XII --
_tChapter I The role of semiotics in research on consumer esthetics --
_t1. Introduction --
_t2. Some background on the study of signs --
_t3. The study of signs in consumer esthetics --
_t4. Criticisms and defenses of interpretive semiology --
_t5. Preview --
_tChapter II Semiotics and popular culture --
_t1. Introduction --
_t2. The ideology of consumption --
_t3. Motion picture mythology --
_tChapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption --
_t1. Introduction --
_t2. Romanticism --
_t3. The joys and sorrows of consumption --
_t4. Epilogue --
_tChapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art --
_t1. Introduction --
_t2. Prospects and problems, dangers and difficulties --
_t3. Seven routes to interpretation --
_t4. Conclusion --
_tAppendices --
_t1. Appendix 1: Women of Manhattan --
_t2. Appendix 2: Beverly Hills cop --
_t3. Appendix 3: Tin men and the marketing concept --
_t4. Appendix 4: Gremlins as metaphors for materialism --
_t5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) --
_t5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol --
_t6. Appendix 6: Automotive signs in Two for the road --
_t7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) --
_tReferences --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)
650 0 _aConsumer behavior.
650 0 _aPopular culture.
650 0 _aSemiotics.
650 4 _aMassenkultur.
650 4 _aSemiotik.
650 4 _aVerbraucherverhalten.
650 7 _aLANGUAGE ARTS & DISCIPLINES / Linguistics / General.
_2bisacsh
700 1 _aHirschman, Elizabeth C.
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110854732
856 4 0 _uhttps://www.degruyter.com/isbn/9783110854732
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9783110854732/original
942 _cEB
999 _c246914
_d246914