000			04632nam a22009975i 4500
001			289164
003			IT-RoAPU
005			20230501184655.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			230127t20202020gw fo d z eng d
010			_a2021376133
020			_a9783837656503 _qprint
020			_a9783839456507 _qPDF
024	7		_a10.1515/9783839456507 _2doi
035			_a(DE-B1597)9783839456507
035			_a(DE-B1597)573105
035			_a(OCoLC)1233040516
040			_aDE-B1597 _beng _cDE-B1597 _erda
050	0	0	_aN5206 _b.M67 2020.
072		7	_aART043000 _2bisacsh
084			_aonline - DeGruyter
100	1		_aMörmann, Viviane _eautore
245	1	4	_aThe Corporate Art Index : _bTwenty-One Ways to Work With Art / _cViviane Mörmann.
264		1	_aBielefeld : _btranscript Verlag, _c[2020]
264		4	_c©2020
300			_a1 online resource (224 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	0		_aSchriften zum Kultur- und Museumsmanagement
505	0	0	_tFrontmatter -- _tAcknowledgements -- _tContents -- _tPART ONE Introduction -- _t1. Aim -- _t2. The Corporate Art Index – What Is It All About? -- _t3. Historical Reflexion -- _t4. Screening of Corporate Art Initiatives -- _t5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) -- _t6. Results of the Rating -- _t7. The 21 Most Interesting CAIs -- _tPART TWO Description of the 21 CAIs -- _t1. Art Space -- _t2. Art Competition -- _t3. Digital Art -- _t4. Art Marketing -- _t5. Have a Drink -- _tCritical Comment -- _t1. Problem Reduction -- _t2. Struggle for Objectivity -- _t3. The Power of Art in CAIs -- _t4. Bottom Line -- _t5. Conclusions -- _t6. Plan of Action -- _t7. References
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aArt is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023)
650		0	_aArt patronage.
650		0	_aArt _xEconomic aspects.
650		0	_aCorporations _xArt collections.
650		4	_aArt Competition.
650		4	_aArt Management.
650		4	_aArt Marketing.
650		4	_aArt Project.
650		4	_aArt Space.
650		4	_aArt Sponsoring.
650		4	_aArt.
650		4	_aCorporate Art Collection.
650		4	_aCorporate Art Index.
650		4	_aCorporate Communication.
650		4	_aCorporate Identity.
650		4	_aCorporate Image.
650		4	_aCorporate Social Responsibility.
650		4	_aCultural Management.
650		4	_aCultural Marketing.
650		4	_aDigital Art.
650		4	_aMuseum Management.
650		4	_aMuseum.
650		4	_aSustainability.
650		7	_aART / Business Aspects. _2bisacsh
653			_aArt Competition.
653			_aArt Management.
653			_aArt Marketing.
653			_aArt Project.
653			_aArt Space.
653			_aArt Sponsoring.
653			_aArt.
653			_aCorporate Art Collection.
653			_aCorporate Art Index.
653			_aCorporate Communication.
653			_aCorporate Identity.
653			_aCorporate Image.
653			_aCorporate Social Responsibility.
653			_aCultural Management.
653			_aCultural Marketing.
653			_aDigital Art.
653			_aMuseum Management.
653			_aMuseum.
653			_aSustainability.
850			_aIT-RoAPU
856	4	0	_uhttps://doi.org/10.1515/9783839456507?locatt=mode:legacy
856	4	0	_uhttps://www.degruyter.com/isbn/9783839456507
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783839456507/original
942			_cEB
999			_c289164 _d289164