000			03715nam a22005295i 4500
001			292635
003			IT-RoAPU
005			20250106152655.0
006			m|||||o||d||||||||
007			cr || ||||||||
008			241120t20182018hu fo d z eng d
020			_a9789633862018 _qPDF
035			_a(DE-B1597)9789633862018
035			_a(DE-B1597)633248
035			_a(OCoLC)1338021097
040			_aDE-B1597 _beng _cDE-B1597 _erda
072		7	_aHIS010010 _2bisacsh
084			_aonline - DeGruyter
100	1		_aVučetić, Radina _eautore
245	1	0	_aCoca-Cola Socialism : _bAmericanization of Yugoslav Culture in the Sixties / _cRadina Vučetić.
264		1	_aBudapest ; _aNew York : _bCentral European University Press, _c[2018]
264		4	_c2018
300			_a1 online resource (362 p.)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0	0	_tFrontmatter -- _tTable of Contents -- _tForeword -- _tIntroduction -- _tChapter 1 Between Pink Hollywood and the Black Wave -- _tChapter 2 A Change in Rhythm -- _tChapter 3 Modernism and the Avant-Garde in the Struggle for Socialism -- _tChapter 4 Life, American Style -- _tConclusion -- _tBibliography -- _tIndex
506	0		_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star
520			_aThis book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.
538			_aMode of access: Internet via World Wide Web.
546			_aIn English.
588	0		_aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)
650		0	_aCommunism and culture _zYugoslavia.
650		0	_aNineteen sixties.
650		0	_aPopular culture and globalization _y20th century.
650		0	_aPopular culture _zUnited States.
650		0	_aPopular culture _zYugoslavia.
650		0	_aSocialism and culture _zYugoslavia.
650		7	_aHISTORY / Europe / Eastern. _2bisacsh
653			_aCommunism, Cultural studies, Yugoslavia, Socialism, United States, Customs and traditions.
700	1		_aCox, John K. _eautore
850			_aIT-RoAPU
856	4	0	_uhttps://www.degruyter.com/isbn/9789633862018
856	4	2	_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9789633862018/original
942			_cEB
999			_c292635 _d292635