000 03398nam a22005055i 4500
001 293512
003 IT-RoAPU
005 20221215003243.0
006 m|||||o||d||||||||
007 cr || ||||||||
008 210830t19851985si fo d z eng d
020 _a9789971988036
_qprint
020 _a9789814379045
_qPDF
024 7 _a10.1355/9789814379045
_2doi
035 _a(DE-B1597)9789814379045
035 _a(DE-B1597)492657
035 _a(OCoLC)1041979670
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS069020
_2bisacsh
082 0 4 _81p
_a658.8
_qDE-101
084 _aonline - DeGruyter
100 1 _aLee Mei Ling, Sieh
_eautore
245 1 0 _aInternational Marketing :
_bCases form Malaysia /
_cSieh Lee Mei Ling.
264 1 _aSingapore :
_bISEAS Publishing,
_c[1985]
264 4 _c©1985
300 _a1 online resource (99 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tContents --
_tCASE REFERENCE TABLE --
_tPreface --
_tCase 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets --
_tCase 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries --
_tCase 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity --
_tCase 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion --
_tCase 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada --
_tCase 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks --
_tCase 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary --
_tCase 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally --
_tCase 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales --
_tCase 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThis book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)
650 7 _aBUSINESS & ECONOMICS / International / Economics.
_2bisacsh
700 1 _aLing, Sieh Lee Mel
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1355/9789814379045
856 4 0 _uhttps://www.degruyter.com/isbn/9789814379045
856 4 2 _3Cover
_uhttps://www.degruyter.com/cover/covers/9789814379045.jpg
942 _cEB
999 _c293512
_d293512