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008 240826t20222022si fo d z eng d
020 _a9789815011326
_qPDF
024 7 _a10.1355/9789815011326
_2doi
035 _a(DE-B1597)9789815011326
035 _a(DE-B1597)652367
035 _a(OCoLC)1302012871
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aSOC052000
_2bisacsh
082 0 4 _a362.1962/4144
_qOCoLC
_223/eng/20231127
084 _aonline - DeGruyter
100 1 _aRahman, Serina
_eautore
245 1 0 _aCommunicating COVID-19 Effectively in Malaysia :
_bChallenges and Recommendations /
_cSerina Rahman.
264 1 _aSingapore :
_bISEAS Publishing,
_c[2022]
264 4 _c2022
300 _a1 online resource (43 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tFOREWORD --
_tEXECUTIVE SUMMARY --
_tIntroduction --
_tMALAYSIA’S COVID-19 EXPERIENCE --
_tOVERCOMING THE INFODEMIC WITH A COMBINATION OF COMMUNICATION APPROACHES --
_tMALAYSIA’S COMMUNICATIONS ECOSYSTEM FOR COVID-19 --
_tTHE POLITICS OF MALAYSIA’S COVID-19 COMMUNICATION STRATEGY --
_tPOLITICAL SPILLOVER ON COVID-19 MANAGEMENT --
_tANALYSING MALAYSIA’S PANDEMIC COMMUNICATION CONTENT --
_tGRASSROOTS COVID-19 COMMUNICATION --
_tTHE FUTURE OF COVID-19 COMMUNICATION
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aMalaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic. Malaysia’s COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment. Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media. A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked. The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024)
650 0 _aCOVID-19 Pandemic, 2020-
_zMalaysia.
650 0 _aCommunication in public health
_zMalaysia.
650 4 _aMedia Studies.
650 7 _aSOCIAL SCIENCE / Media Studies.
_2bisacsh
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1355/9789815011326
856 4 0 _uhttps://www.degruyter.com/isbn/9789815011326
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9789815011326/original
942 _cEB
999 _c302700
_d302700