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020 _a9783110708431
_qprint
020 _a9783110708578
_qEPUB
020 _a9783110708509
_qPDF
024 7 _a10.1515/9783110708509
_2doi
035 _a(DE-B1597)9783110708509
035 _a(DE-B1597)554892
035 _a(OCoLC)1439603260
040 _aDE-B1597
_beng
_cDE-B1597
_erda
072 7 _aBUS043000
_2bisacsh
082 0 4 _85p
_a658.872
_qDE-101
084 _aonline - DeGruyter
245 0 0 _aBiometrics and Neuroscience Research in Business and Management :
_bAdvances and Applications /
_ced. by Luiz Moutinho, Moran Cerf.
264 1 _aBerlin ;
_aBoston :
_bDe Gruyter,
_c[2024]
264 4 _c2024
300 _a1 online resource (XV, 357 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 0 _tFrontmatter --
_tForeword --
_tPreface --
_tContents --
_tPart I: Biometrics --
_tChapter 1 Introduction --
_tChapter 2 Using Neuroscience and Biometrics in Individuals and Organizations --
_tChapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) --
_tChapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography --
_tChapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing --
_tChapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business --
_tChapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers --
_tChapter 8 Biometrics, Privacy, and Authentication --
_tChapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook --
_tChapter 10 Using Biometrics in Healthcare Management and Diagnostics --
_tPart II: Neuroscience --
_tChapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process --
_tChapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence --
_tChapter 13 Using Neuroscience to Understand Consumers --
_tChapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli --
_tChapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications --
_tChapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business --
_tChapter 17 The Future of Neuroscience and Biometrics in Business --
_tList of Figures --
_tList of Tables --
_tAbout the Editors --
_tIndex
506 0 _arestricted access
_uhttp://purl.org/coar/access_right/c_16ec
_fonline access with authorization
_2star
520 _aThis book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
530 _aIssued also in print.
538 _aMode of access: Internet via World Wide Web.
546 _aIn English.
588 0 _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)
650 4 _aArtificial Intelligence.
650 4 _aBiodaten.
650 4 _aBiometrie.
650 4 _aEye Tracking.
650 4 _aGehirnscan.
650 4 _aNeurowissenschaft.
650 4 _aSensorik.
650 4 _aVirtual Reality.
650 4 _afMRI.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
653 _aBiometrics, Big Data, Analytics, Artificial Intelligence, Sensory Technology, Neuroscience, Brain Scanning, Privacy, Security, Eye-Tracking, VR, Sensory Substitution, EEG, fMRI.
700 1 _aAlcañiz, Mariano
_eautore
700 1 _aAppel, Uriel
_eautore
700 1 _aAraujo, Arthur
_eautore
700 1 _aBerg, Pekka
_eautore
700 1 _aBigne, Enrique
_eautore
700 1 _aBrendl, Miguel
_eautore
700 1 _aCardoso, Lucilia
_eautore
700 1 _aCerf, Moran
_eautore
_ecuratore
700 1 _aChicchi Giglioli, Irene Alice
_eautore
700 1 _aDias, Francisco
_eautore
700 1 _aGarcía, Aitana
_eautore
700 1 _aGranoviter, Omer
_eautore
700 1 _aHanein, Yael
_eautore
700 1 _aMenezes, Karla
_eautore
700 1 _aMenezes, Silvio
_eautore
700 1 _aMoutinho, Luiz
_eautore
_ecuratore
700 1 _aO’ Brien, Clarice
_eautore
700 1 _aParra, Elena
_eautore
700 1 _aSari, Hasrini
_eautore
700 1 _aSchweidel, David A.
_eautore
700 1 _aSimatupang, Tota
_eautore
700 1 _aSuomala, Jyrki
_eautore
700 1 _aVlachou, Styliani
_eautore
700 1 _aZeferino, Andre
_eautore
850 _aIT-RoAPU
856 4 0 _uhttps://doi.org/10.1515/9783110708509
856 4 0 _uhttps://www.degruyter.com/isbn/9783110708509
856 4 2 _3Cover
_uhttps://www.degruyter.com/document/cover/isbn/9783110708509/original
942 _cEB
999 _c305730
_d305730