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| 001 | 305730 | ||
| 003 | IT-RoAPU | ||
| 005 | 20250106151433.0 | ||
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| 008 | 241120t20242024gw fo d z eng d | ||
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_a9783110708431 _qprint |
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| 020 |
_a9783110708509 _qPDF |
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_a10.1515/9783110708509 _2doi |
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| 035 | _a(DE-B1597)9783110708509 | ||
| 035 | _a(DE-B1597)554892 | ||
| 035 | _a(OCoLC)1439603260 | ||
| 040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_85p _a658.872 _qDE-101 |
| 084 | _aonline - DeGruyter | ||
| 245 | 0 | 0 |
_aBiometrics and Neuroscience Research in Business and Management : _bAdvances and Applications / _ced. by Luiz Moutinho, Moran Cerf. |
| 264 | 1 |
_aBerlin ; _aBoston : _bDe Gruyter, _c[2024] |
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| 264 | 4 | _c2024 | |
| 300 | _a1 online resource (XV, 357 p.) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | 0 |
_tFrontmatter -- _tForeword -- _tPreface -- _tContents -- _tPart I: Biometrics -- _tChapter 1 Introduction -- _tChapter 2 Using Neuroscience and Biometrics in Individuals and Organizations -- _tChapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) -- _tChapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography -- _tChapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing -- _tChapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business -- _tChapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers -- _tChapter 8 Biometrics, Privacy, and Authentication -- _tChapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook -- _tChapter 10 Using Biometrics in Healthcare Management and Diagnostics -- _tPart II: Neuroscience -- _tChapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process -- _tChapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence -- _tChapter 13 Using Neuroscience to Understand Consumers -- _tChapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli -- _tChapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications -- _tChapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business -- _tChapter 17 The Future of Neuroscience and Biometrics in Business -- _tList of Figures -- _tList of Tables -- _tAbout the Editors -- _tIndex |
| 506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
|
| 520 | _aThis book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues. | ||
| 530 | _aIssued also in print. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024) | |
| 650 | 4 | _aArtificial Intelligence. | |
| 650 | 4 | _aBiodaten. | |
| 650 | 4 | _aBiometrie. | |
| 650 | 4 | _aEye Tracking. | |
| 650 | 4 | _aGehirnscan. | |
| 650 | 4 | _aNeurowissenschaft. | |
| 650 | 4 | _aSensorik. | |
| 650 | 4 | _aVirtual Reality. | |
| 650 | 4 | _afMRI. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
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| 653 | _aBiometrics, Big Data, Analytics, Artificial Intelligence, Sensory Technology, Neuroscience, Brain Scanning, Privacy, Security, Eye-Tracking, VR, Sensory Substitution, EEG, fMRI. | ||
| 700 | 1 |
_aAlcañiz, Mariano _eautore |
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| 700 | 1 |
_aAppel, Uriel _eautore |
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| 700 | 1 |
_aAraujo, Arthur _eautore |
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| 700 | 1 |
_aBerg, Pekka _eautore |
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| 700 | 1 |
_aBigne, Enrique _eautore |
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| 700 | 1 |
_aBrendl, Miguel _eautore |
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| 700 | 1 |
_aCardoso, Lucilia _eautore |
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| 700 | 1 |
_aCerf, Moran _eautore _ecuratore |
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| 700 | 1 |
_aChicchi Giglioli, Irene Alice _eautore |
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| 700 | 1 |
_aDias, Francisco _eautore |
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| 700 | 1 |
_aGarcía, Aitana _eautore |
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| 700 | 1 |
_aGranoviter, Omer _eautore |
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| 700 | 1 |
_aHanein, Yael _eautore |
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| 700 | 1 |
_aMenezes, Karla _eautore |
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| 700 | 1 |
_aMenezes, Silvio _eautore |
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| 700 | 1 |
_aMoutinho, Luiz _eautore _ecuratore |
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| 700 | 1 |
_aO’ Brien, Clarice _eautore |
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| 700 | 1 |
_aParra, Elena _eautore |
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| 700 | 1 |
_aSari, Hasrini _eautore |
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| 700 | 1 |
_aSchweidel, David A. _eautore |
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| 700 | 1 |
_aSimatupang, Tota _eautore |
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| 700 | 1 |
_aSuomala, Jyrki _eautore |
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| 700 | 1 |
_aVlachou, Styliani _eautore |
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| 700 | 1 |
_aZeferino, Andre _eautore |
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| 850 | _aIT-RoAPU | ||
| 856 | 4 | 0 | _uhttps://doi.org/10.1515/9783110708509 |
| 856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9783110708509 |
| 856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783110708509/original |
| 942 | _cEB | ||
| 999 |
_c305730 _d305730 |
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