000 00786nam a2200253 i 4500
001 35282
003 IT-RoAPU
005 20230515184918.0
008 041012s1972 enk |000 u eng c
020 _a0140214143
040 _aIT-RoAPU
_bita
_cIT-RoAPU
084 _aHB 31.P3J1
100 1 _aJames, B.G.S.
_1http://viaf.org/viaf/281224986
_915912
245 1 0 _aIntegrated marketing /
_cB.G.S. James.
250 _aRev. and abriged.
260 _aHarmondsworth :
_bPenguin Books,
_c1972.
300 _aviii, 403 p. ;
_c18 cm.
490 1 _aPelican library of business and management
504 _aBibliografia (p. 394-399) e indice.
650 7 _aMarketing
_2sbaa
_9227088
830 0 _aPelican library of business and management
_9227036
850 _aIT-RoAPU
942 _cBK
_00
999 _c35282
_d35282