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If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth / Leonard Sherman.

By: Material type: TextTextSeries: Columbia Business School PublishingPublisher: New York, NY : Columbia University Press, [2017]Copyright date: ©2017Description: 1 online resource (360 p.) : 83 color and b&w illustrationsContent type:
Media type:
Carrier type:
ISBN:
  • 9780231174824
  • 9780231542821
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD30.28 .S42995 2017eb
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index
Summary: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:• What should be the overarching purpose of your business?• Do you really know what your strategy is?• Is there such a thing as a bad industry?• Where do great ideas come from and how do I find them?• What makes products meaningfully different?• What makes and breaks great brands?• How and when should I disrupt my own company?• What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780231542821

Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:• What should be the overarching purpose of your business?• Do you really know what your strategy is?• Is there such a thing as a bad industry?• Where do great ideas come from and how do I find them?• What makes products meaningfully different?• What makes and breaks great brands?• How and when should I disrupt my own company?• What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)