Communicating When Your Company is Under Siege / Marion Pinsdorf.
Material type:
TextPublisher: New York, NY : Fordham University Press, [2022]Copyright date: ©1999Description: 1 online resource (171 p.)Content type: - 9780823217847
- 9780823295333
- online - DeGruyter
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eBook
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Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9780823295333 |
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Frontmatter -- Contents -- Preface/Memo -- Acknowledgments -- 1. Turbulent Times: The Kaleidoscope of Corporate Communications -- 2. Bottom Line vs. Front Page: Corporate Relations with the Media -- 3. Planning the Unplannable: Surviving Communications Crises -- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others -- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures -- 6. Assets Don't Talk to Assets: Merging People and Cultures -- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths -- 8. Winning with Communications -- 9. Talking to Scared, Skeptical, Grasshopper Employees -- 10. Understanding the Janus Manager: Communicators in Corporations -- 11. Paths Around Pitfalls: Avoiding Communications Disasters -- Glossary -- Bibliography -- About the Author -- Index
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)

