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Integrated marketing / B.G.S. James.
Material type:
TextSeries: Pelican library of business and managementPublication details: Harmondsworth : Penguin Books, 1972.Edition: Rev. and abrigedDescription: viii, 403 p. ; 18 cmISBN: - 0140214143
- HB 31.P3J1
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Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Magazzino | HB 31.P3J1 (Browse shelf(Opens below)) | 1 | Available | 0030041163 |
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| HB 31.P3D1 Modern management methods / | HB 31.P3D7 Worlds apart : the economic gulf between nations / | HB 31.P3G1 The new industrial state / | HB 31.P3J1 Integrated marketing / | HB 31.P3K3 Business and society : tradition and change / | HB 31.P3P1 The waste makers / | HB 31.P3T9 The multinationals / |
Bibliografia (p. 394-399) e indice.