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Designing Experiences / J. Robert Rossman, Mathew D. Duerden.

By: Contributor(s): Material type: TextTextSeries: Columbia Business School PublishingPublisher: New York, NY : Columbia University Press, [2019]Copyright date: ©2019Description: 1 online resource : 28 b&w figures and tablesContent type:
Media type:
Carrier type:
ISBN:
  • 9780231191685
  • 9780231549516
Subject(s): DDC classification:
  • 658.5/038 23
LOC classification:
  • HF5415.5 .R675 2019
  • HF5415.5
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Foreword -- Preface -- PART ONE. Understanding Experience -- PART TWO. The Experience Designer's Toolkit -- PART THREE. Creating Great Experiences: Enhancements and Examples -- Conclusion: Closing Thoughts -- Notes -- Index
Summary: In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches.In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780231549516

Frontmatter -- Contents -- Foreword -- Preface -- PART ONE. Understanding Experience -- PART TWO. The Experience Designer's Toolkit -- PART THREE. Creating Great Experiences: Enhancements and Examples -- Conclusion: Closing Thoughts -- Notes -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches.In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)