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Milk Craze : Body, Science, and Hope in China / Veronica S. W. Mak.

By: Material type: TextTextSeries: Food in Asia and the PacificPublisher: Honolulu : University of Hawaii Press, [2021]Copyright date: ©2021Description: 1 online resource (224 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780824887674
Subject(s): DDC classification:
  • 338.1/77109512 23
LOC classification:
  • HD9282.C62 M37 2021eb
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Contents -- Acknowledgments -- Introduction: The Cultural Politics of Milk Consumption in China -- 1. Milk, Body, and Social Class in Ancient China -- 2. Dairy Farm, British Milk Tea, and Soy Milk in Milk Bottles -- 3. Global Capital, Local Culture, and Food Uncertainty -- 4. Bottle-Feeding as Love, Success, and Citizenship -- 5. Pharmaceutical Nexus: Creating Illness and Giving Hope -- Conclusion: The World Food Regime, the State, and the Medicalized Individual -- Notes -- References -- Index
Summary: Why do the Chinese, who are mostly lactase non-persistent, suddenly thirst for milk today? Whether it is formula milk, fresh cow milk, or tea with condensed milk, the rocketing milk consumption and production in China are of increasing global food safety, health, and environmental concerns. Milk Craze examines and compares developments in China's dairy industry and dietary dairy consumption, cross-nationally and globally, and more specifically in two localities: Shunde and Hong Kong.Through an innovative analysis of medical texts and social media, as well as careful ethnographic studies, Veronica Mak ponders why the surge in demand for Western cow milk coincides with the plunge in sales of indigenous water-buffalo milk and cheese. She reveals the multiple ways in which global industries and Chinese dairy conglomerates sabotage and destroy local dairy farms. She shows that the rise of milk consumption is not just about the globalization of cow milk production and Westernization of the Chinese diet, but also due to the crossovers between the traditional Chinese diet and medicine and modern global diets. She uses these reference points to explore the multiple meanings of dairy foods in China, such as the class and cultural attributes associated with British “milk tea” and flavored yogurt products, water buffalo curds and cheese, and the lower class associations of labor in the water-buffalo dairying industries, and then discusses these developments in China through colonial and modern global perspectives. Milk Craze argues powerfully that the Westernization or dramatic change of diet in China too often obscures structural, educational, occupational, and social stresses and constraints, while naturalizing the dubious redefinition of health, cognitive performance, and ideal body shape as individual responsibility and imperative.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780824887674

Frontmatter -- Contents -- Acknowledgments -- Introduction: The Cultural Politics of Milk Consumption in China -- 1. Milk, Body, and Social Class in Ancient China -- 2. Dairy Farm, British Milk Tea, and Soy Milk in Milk Bottles -- 3. Global Capital, Local Culture, and Food Uncertainty -- 4. Bottle-Feeding as Love, Success, and Citizenship -- 5. Pharmaceutical Nexus: Creating Illness and Giving Hope -- Conclusion: The World Food Regime, the State, and the Medicalized Individual -- Notes -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Why do the Chinese, who are mostly lactase non-persistent, suddenly thirst for milk today? Whether it is formula milk, fresh cow milk, or tea with condensed milk, the rocketing milk consumption and production in China are of increasing global food safety, health, and environmental concerns. Milk Craze examines and compares developments in China's dairy industry and dietary dairy consumption, cross-nationally and globally, and more specifically in two localities: Shunde and Hong Kong.Through an innovative analysis of medical texts and social media, as well as careful ethnographic studies, Veronica Mak ponders why the surge in demand for Western cow milk coincides with the plunge in sales of indigenous water-buffalo milk and cheese. She reveals the multiple ways in which global industries and Chinese dairy conglomerates sabotage and destroy local dairy farms. She shows that the rise of milk consumption is not just about the globalization of cow milk production and Westernization of the Chinese diet, but also due to the crossovers between the traditional Chinese diet and medicine and modern global diets. She uses these reference points to explore the multiple meanings of dairy foods in China, such as the class and cultural attributes associated with British “milk tea” and flavored yogurt products, water buffalo curds and cheese, and the lower class associations of labor in the water-buffalo dairying industries, and then discusses these developments in China through colonial and modern global perspectives. Milk Craze argues powerfully that the Westernization or dramatic change of diet in China too often obscures structural, educational, occupational, and social stresses and constraints, while naturalizing the dubious redefinition of health, cognitive performance, and ideal body shape as individual responsibility and imperative.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022)