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Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation : Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 / ed. by Réjean Savard.

Contributor(s): Material type: TextTextSeries: IFLA Publications ; 89Publisher: Berlin ; Boston : K. G. Saur, [2013]Copyright date: ©1999Edition: Reprint 2013Description: 1 online resource (89 p.) : Zahlr. AbbContent type:
Media type:
Carrier type:
ISBN:
  • 9783598218118
  • 9783110954104
Subject(s): Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- CONTENTS -- Remerciements / Acknowledgements -- PREFACE -- MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN -- INTRODUCTION -- LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES -- APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES -- HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER -- MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS -- LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING -- LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! -- ADAPTING MARKETING TO PARTICULAR CONTEXTS -- DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE -- MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES -- MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY -- EPILOGUE -- MARKETING IS AN ATTITUDE OF MIND
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110954104

Frontmatter -- CONTENTS -- Remerciements / Acknowledgements -- PREFACE -- MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN -- INTRODUCTION -- LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES -- APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES -- HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER -- MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS -- LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING -- LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! -- ADAPTING MARKETING TO PARTICULAR CONTEXTS -- DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE -- MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES -- MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY -- EPILOGUE -- MARKETING IS AN ATTITUDE OF MIND

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)