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The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.

By: Material type: TextTextSeries: Postcolonial Studies ; 29Publisher: Bielefeld : transcript Verlag, [2017]Copyright date: 2017Description: 1 online resource (298 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783839437544
Subject(s): DDC classification:
  • 658.3008 23/eng/20231120
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography
Summary: Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783839437544

Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2024)